product development, copy
Record label, Rhymesayers Entertainment, released Prof's 2017 Album titled, Pookie Baby. CD and Vinyl bundles included “Pookie Baby" branded T-shirts, Crewneck Sweatshirts and eau de toilette fragrance.
Prof cologne is embodied with the evolved persona, "Pookie Baby".
Notes: bergamot, carnation, oak moss
Description: fresh citrus bergamot,
spicy floral, seaside, dry mossy green
Escape into the heart of the beast, a place of opulence, beauty and sunshine. Pookie Baby is inspired by Pookie Baby — a human lush in sophistication with a landscape of encapsulating personality so spectacular.
Herbaceous and mediterranean, this fragrance begins with bright citrus bergamot and eases into the spicy floral heart of carnation and soft precious woods. This scent finishes with resinous, mossy earth and a silage of seductive white musk.
Let them know they’ve encountered, Pookie Baby. Smell like Pookie Baby. Be Pookie Baby.